JET2.COM

Whilst working with Jet2.com I worked on their automated email programme. This tailored a programme of emails to their customers depending on variable amounts of data.

Each email had as many as 86 variable destinations and focused on getting a customer to book again, Book in-flight meals or go to a similar destination defined by their buying habits.

These emails were coded using HTML, CSS and using their ESP Movable ink to turn CSV data into multiple variations of artwork.