The Room
This quaint little salon started out in a small shop and blossomed into a busy hair study employing 7+ stylists with a full booking calendar and the number 1 salon on google for Hairdressers Halifax.
Online Booking
When designing the rooms website over 6 years ago, i realised something that was lacking in the market.
This was Online booking for hair salons. None of the competitors had this functionality and installing this had a significant impact on how successful the salon became.
Organising Stylists
Because there are so many stylists operating from one salon, the booking system needed some calendar functionality to keep the stylists organised. An easy to use colour coded calendar view which is filterable for each stylist was used to keep order in the Salon.
LIVE CHAT
To give the room that 1 to 1 feeling, Live chat powered by facebook was implemented to allow customers to communicate with the salon this way.
SEO
Key word search engine optimisation was used to target words and phrases that customers were actually searching for. Full google integration was used which made use of google displaying telephone number and location settings and before LOng the room hit number one google for the top 5 most popular search terms in the area.
Branding
Code name rustic – Situated in the historic deanclough mills Halifax, the entire theme of the room was to feature rustic industrial styling with homely decor, website and stationary to match.
The typeface subway novella was used in lowercase only to give a rustic personable feeling to the brand.